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Some people exercise on a consistent basis. Others rarely exercise at all. Why? The decision to be physically active on a regular basis or not revolves around a number of issues that fall squarely in the realm of psychology. 

In our research with 1600 residents of the San Francisco Bay Area, findings point to tangible and significant differences between fitness buffs and respondents who say that they do not exercise on a regular basis. Several of these contrasting results involve expectations and interpretation. 

The graph to the right exemplifies how these results reveal meaningful differences. In the first set of bars, the middle or blue bar depicts a group of people who exercise regularly. We refer to this group as 'Fitness Buffs.' The third, yellow bar depicts a rating from a 
group who do not exercise regularly. The subsequent results indicate that individuals in the sedentary group:

Research from the field of Cognitive-Behavioral Therapy demonstrates that the process by which people form these beliefs can be shaped or influenced. In particular, work by Timothy Wilson of the University of Virginia shows that relatively straightforward interventions can have a significant impact on how people reach conclusions in the face of frustration. Videos of Dr. Wilson and articles explaining his technique are provided to users free of charge.

Health Alliance Partners provides educational resources that help users overcome negative habits and develop consistent healthy lifestyle routines. We integrate Social Learning theory 
and Cognitive-Behavioral Therapy techniques in a series of coaching  sessions in order to break through long standing, sedentary behaviors.