Why does Heinz want to know about your happiness? 
Lorraine Twohill, Google’s vice president for global marketing, comments on how they plan to differentiate their offering amidst increased competitive threats:

If we don’t make you cry, we fail,” Ms. Twohill said. “It’s about emotion, which is bizarre for a tech company.”

Read the article here and learn more about why Heinz, Google and dozens of other firms are trying to get emotional! Then stay tuned for more discussion about how connecting with emotional themes can advance your marketing communications from informative to influential!